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Watsons Water
Branding Campaign
This is the thematic Campaign for 2018, enhance Watsons Water is the finest distilled bottle water made in Hong Kong. Extend consumer to youngsters in order to prevent brand-ageing.
Showcase Video
Sales Value Grew by
3.6%
Total Reach
18million+
Creative Brief
Background
Watsons Water is the finest distilled bottle water manufacturer in Hong Kong, focuses on producing quality water since 1913.
Brand Attributes
Manufacture quality distilled water with passion and breakthroughs
Local Competitors Map
Campaign Key Message
Passionate in Every Drop, Breakthrough with Every Drop.
Audience
Mass, Mostly under 35, in order to prevent brand-ageing
Solution
Narrative of 3 Young Talents Story, with their own breakthrough, via the water drop visual device.
Key Visual
TV Commercial
Version A -15 Sec
644K Views
176K Views on Facebook
468K Views on Youtube
Version B -15 Sec
1.01M Views
286K Views on Facebook
728K Views on Youtube
Version C -15 Sec
321K Views
102K Views on Facebook
419K Views on Youtube
Key Visual Adaptation
Storyboard
Pre-Production Materials
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